‘Hearts on Fireplace’ was based by Glenn and Susan Rothman in 1996. Glenn had at all times been an entrepreneur at coronary heart, and when he realized that the diamond trade (specifically diamond engagement rings), may be leveraged right into a profitable enterprise mannequin, he set his sights on studying the diamond commerce.
It was in Antwerp, Belgium in 1996 that Glenn and his spouse met with famend Belgian diamond cutter, Van Blerk. On the time Van was engaged on a brand new type of diamond minimize for the Japanese market. Keen to indicate the American’s his new minimize creation, Van Blerk set a diamond in a proportion scope and confirmed the Rothman’s the now notorious eight arrows and hearts. It was at this second that an thought was born inside Glenn they usually quickly set about patenting the Hearts on Fireplace minimize. In actual fact, the final word secret to Hearts on Fireplace’s success could be whittled down to at least one key factor: Model Consciousness.
Rothman was an entrepreneur at coronary heart and leveraged his early enterprise information to his benefit. He knew that if he needed to get anyplace throughout the diamond trade, he wanted to supply one thing totally different to the typical diamond shopper. Performing on the truth that most individuals are timid and a little bit insecure in terms of shopping for diamonds, he provided every of his Hearts on Fireplace diamonds with a laser inscribed model title and serial quantity on every diamond’s girdle. Moreover, every stone could be accompanied by a certificates from the American Gem Society (AGS) certifying the very best minimize grade. On this means, all Hearts on Fireplace diamonds include the coveted ultimate zero minimize grade, additional guaranteeing safety and confidence within the common diamond purchaser’s thoughts.
Rothman’s enterprise sense paid off. Since 1997 the Hearts on Fireplace model continues to develop and innovate itself. Client’s are so satisfied that Hearts on Fireplace is the very best diamond that they’re prepared to pay as a lot as $12,000 or extra per carat! However the query stays…are Hearts on Fireplace the world’s most completely minimize diamonds? Do they take advantage of stunning engagement rings?
Hearts on Fireplace diamonds are certainly very stunning diamonds. Nonetheless, so is William Goldberg’s Ashoka diamond, Tiffany’s Lucida diamond, and Lazare Kaplan’s well-known Lazare diamond. All of those diamonds are stunning and all of those diamond’s are obscenely overpriced.
However, fortunately occasions are altering and different diamond distributors have acknowledged the rising significance of high quality in diamond purchases. Many are leaping on the Model bandwagon too. For instance, James Allen’s True Hearts diamonds are priced much more economically than Hearts on Fireplace or Tiffany’s Lucida.
Nonetheless, anyway you have a look at it, the reality of the matter is that each one of those diamonds are ideally minimize and present the hearts and arrows visible impact when seen with a proportion scope. The one distinction is that every vender is now touting their very own diamond minimize as their very own BRAND.